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What's next for Aromatherapy Associates?
By Michael Emmerson 03 Feb 2026
Support Breathe Shower Mist, by Aromatherapy Associates Credit: Aromatherapy Associates

For forty years, Aromatherapy Associates has shaped the way the spa world experiences essential oils. Today, that heritage is powering a new era of innovation, one designed for the modern guest who seeks both emotional balance and physical performance.

Across our global spa network, we are seeing a shift. Guests are no longer separating relaxation from results. They want rituals that calm the nervous system, support recovery and fit seamlessly into daily life. These insights are driving a wave of intelligent new developments from Aromatherapy Associates, bringing professional aromatherapy into every moment of the wellbeing journey.

Holly Mandall, global head of spa, distributors and training, added: “We are seeing growing demand for aromatherapy that delivers both emotional wellbeing and physical results. This next phase of Aromatherapy Associates brings together treatment expertise, product innovation and education to support our spa partners and their guests.” 

The recently launched Support Breathe Shower Mist captures this evolution. Created to transform the everyday shower into a therapeutic inhalation ritual, it delivers targeted respiratory support while maintaining the sensorial quality expected from a professional spa brand. It is aromatherapy made accessible, effective and beautifully easy to integrate into daily life.

This same philosophy runs through everything we are building. From treatment innovations to advanced body and home care, our pipeline is designed around one guiding principle: meaningful wellbeing delivered through the power of expertly blended essential oils.

For spa partners, this creates a brand with genuine momentum. One that continues to evolve, attract attention and give guests new reasons to return, while remaining rooted in the expertise that has defined Aromatherapy Associates for four decades.

For partners looking to stay at the forefront of aromatherapy-led wellbeing, Aromatherapy Associates offers both heritage and a forward-thinking product and treatment vision.

To learn more about what’s coming up at Aromatherapy Associates, visit our website or email [email protected]



Product news
1 to 12 of 3163 news stories
22 Jul 2026
Lyma, the medtech company most well-known for its cold laser technology, is strengthening its portfolio in other wellness market categories by creating a gut-health optimisation supplement and its first retail skincare range not specifically designed ... More
20 Jul 2026
Margaret Dabbs London is rolling out its AstraeaNatura LED Hand Mitts to spas around the world. The mitts are positioned as an advanced biohacking solution, using photobiomodulation to affect cellular function. According to the company, ... More
18 Jul 2026
Bellezi, the Dutch-founded spa furniture manufacturer, has created a touchless wellness concept called Deepsense in collaboration with low-frequency vibroacoustic technology firm Neurosonic Technologies. Deepsense represents Bellezi’s integration of vibroacoustic technology into selected models of its ... More
16 Jul 2026
Million Dollar Facial System has launched a professional skin resurfacing treatment in a treatment range called Bio-Cell Trinity+. The new products are applied in sequence and are to be used as an alternative to professional ... More
14 Jul 2026
Phytomer, the French marine biotech skincare company, is relaunching its UK and Irish subsidiary business as the brand plans a new chapter of growth in the territory. The third-generation family-run company, which is led by ... More
10 Jul 2026
UK distributor Harpar Grace International has announced the trade launch of Airyday, the Australian sunscreen brand. Airyday offers an ‘SPF Wardrobe’ that allows consumers to pick and choose the type of finish they prefer, based ... More
08 Jul 2026
Omnisens has created a new anti-ageing serum called Éclat du Temps, which is used in the updated facial treatment called Secrets du Temps. Éclat du Temps is a serum that has been designed to enhance ... More
03 Jul 2026
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the  fastest-growing market for the technology. HPO Tech, the Istanbul manufacturer of hyperbaric, hypobaric and multibaric systems, has built its range around ... More
02 Jul 2026
Mayah, a new personal care brand developed to be safe for mothers and mothers-to-be, has debuted its first collection of three bodycare products. The new brand, founded by Jessica Smith and Rebecca Heywood, is born ... More
06 Jul 2026
Living Earth Crafts, a member of the new parent company, Intentional Wellness Brands, has launched a bio-stacking recovery system called Ultima Reset Lounger. The device is described by the companies as the flagship model of ... More
02 Jul 2026
Gaia Skincare has developed the Gaia Affinity Face Experience, a 45-minute or 60-minute protocol that has been designed to be safe for those living with or recovering from cancer. The Affinity Face Experience is also ... More
30 Jun 2026
Organic Hebridean skincare brand Ishga, which harvests its seaweed on the Isle of Lewis in Scotland, has become an official partner for Team Scotland at the Commonwealth Games 2026. Athletes will be offered an ishga ... More
     
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International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
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